We are thrilled to announce a significant and strategic partnership: LM Strategic Advisory has been appointed to consult as the Head of Partnerships for the Fifty North Group.
This engagement involves designing and executing the partnership strategy for the group’s two key brands: Compare Yacht Insurance and Coast Insurance. Our primary focus will be on forming high-value alliances that drive growth and enhance customer offerings.
For LM Strategic Advisory, this collaboration is a perfect opportunity to deploy our core mission: bringing clarity, efficiency, and expert strategy to the specialist insurance sector.
We will be working closely with the Fifty North Group team to maximise their potential in the rapidly evolving marine insurance market.
Driving growth and innovation through partnership
The scope of this consultancy engagement is comprehensive, covering all Fifty North Group brands. Our focus will be two-fold:
Enhancing Compare Yacht Insurance
The platform is dedicated to making yacht insurance simpler, fairer, and easier to navigate. Our consultancy role is to orchestrate key strategic partnerships that will enhance the aggregator’s reach, functionality, and overall customer experience.
We aim to solidify the platform’s position as the leading choice for transparency and informed decision-making among boat owners.
Pioneering telematics with Coast Insurance
This is where innovation truly takes the helm. Coast Insurance is a world-first smart monitoring and telematics insurer. LM Strategic Advisory will be consulting on building alliances with technology firms, marine safety experts, and complementary services.
The goal is to integrate data and services that enable proactive risk mitigation, ultimately leading to better products and pricing for the customer. We are driving the strategy that shapes the future of marine insurance.
Leveraging specialist expertise
Luke Marsh, the founder and lead consultant from LM Strategic Advisory, brings a wealth of relevant experience from past executive and leadership roles at Munich Re, GJW Direct, and Ripe.
This background provides the strategic 360-degree view necessary to build robust, successful, and mutually beneficial partnerships across the entire insurance value chain.
The Fifty North Group recognises that this specialist insight will provide a “steady hand at the helm” for all collaborations and market engagements. This consultancy role highlights the trust placed in LM Strategic Advisory to drive sophisticated partnership strategies.
As we look towards an ambitious 2026, we are excited to apply our expertise to this dynamic brief. We encourage potential partners and industry colleagues to reach out directly to discuss new alliances and opportunities: luke@lmsadvisory.co.uk.